Luma

Shine Bright

Luma is a fictional lighting company that specializes in designing, manufacturing, and selling various types of lighting products, such as light bulbs, fixtures, lamps, and accessories.
Description

The Luma lightbulb packaging design showcases a high-end lightbulb with a focus on the interplay of light and darkness. The materials and colors chosen for the design reflect this concept, with a striking contrast between a black acrylic sheet and a neon and clear sheet. This contrast highlights the transformative power of light bulbs to illuminate or darken any space.

In addition to the materials, typographic details have been strategically placed in the corners of the packaging to invite users to explore every facet of the box. This attention to detail enhances the overall user experience and showcases the quality of the product inside.

Process

The essential characteristic of light bulbs - illuminating a dark space - was a central inspiration for the packaging design, which leverages the properties of neon green and clear acrylic to create a visually striking effect against black acrylic. The transparent materials allow light to pass through, resulting in a vibrant and dynamic interplay of color that evokes the energy and vibrancy of a working light bulb. Every aspect of the packaging has been thoughtfully designed to create a cohesive whole, with a puzzle-like assembly that eliminates the need for glue or additional materials. Not only is the packaging easily assembled and disassembled, but its durable construction encourages users to reuse it for other purposes, embodying the principles of sustainability and responsible design.

Credits
Year
2023
Client
Collaborator(s)
Role

Product Design
Packaging Design
Graphic Design
Brand Identity
Photography

Images
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About
Atima Ng is a graphic designer based in Montreal. Her focus is on developing brand identities with a passion for creating visual experiences. Her approach is centered around creating contrast in all her projects, whether it be through the use of colour, typography, or animation.

Atima currently works at Square as a Visual Designer. She is a graduate of Concordia University, where she completed her bachelor's degree in Design in 2023, building on the knowledge and experience she gained from her DEC in Graphic Design at Dawson College in 2020. Throughout her academic journey, she worked with several non-profit organizations, including Sticky Rice Magazine and ASFA Concordia, where she engaged in various graphic design, web design, and photography projects aimed at promoting interculturalism within the Montreal community.

Over the years, Atima has worked with a diverse range of clients across the Culture, Tech, and Fashion industries. Her goal is to continue working as a graphic designer and art director, helping brands to elevate their identity and effectively communicate their message to their target audience.
© 2023